BAB 1 : Pengertian pemasaran pariwisata
BAB 2 : Perilaku konsumen wisatawan (tourist behavior)
BAB 3 : Konsep produk pariwisata dan perbedaannya dengan produk non pariwisata
BAB 4 : Biro Perjalanan wisata
BAB 5 : MICE dan Perhotelan
BAB 6 : Obyek dan Daya Tarik Wisata/Kawasan wisata
BAB 7 : Faktor penawaran dan permintaaan (Konsep Demand and Supply)
BAB 8 : Marketing mix pariwisata
BAB 9 : Segmentasi, targetting, dan Positioning (STP)
BAB 10 : Price mix dan Promotion Mix
BAB 11 : Pemasaran Berbasis digital
BAB 12 : Pemasaran Berbasis Media Sosial
| Weight | 500 g |
|---|
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